The Practice Management Advisory Service of the D.C. Bar presents the Small Firm Lunch and Learn Series. Each program in this series will explore a topic of particular interest to members who are starting, managing, or growing law firms in the District of Columbia.
Sessions take place at noon via Zoom videoconferencing.
New programs will be added soon! Please check back.
February 19, 2026 – Can a Newsletter Really Help Grow My Law Firm?
Presented by Daniel Mills and Kaitlin McGee of the District of Columbia Bar
Join Kaitlin & Dan for a discussion about law firm newsletters, why they work, & the many ways of successfully using a newsletter for marketing, including LinkedIn.
This program is a joint production with the Law Practice Management Community of the D.C. Bar.
April 9, 2026 - Lunch and Learn: Legal Design for Small & Medium Firms - Clarity, Compliance & Client Trust
Presented by Tessa Manuello of Legal Creatives
Lawyers spend significant time explaining documents that are legally sound but difficult for clients to use. For small and medium firms, unclear communication often leads to follow-up calls, misunderstandings, delays, and avoidable risk.
This 60-minute practical session introduces legal design as a thinking and communication discipline, not a visual makeover. Through before-and-after examples from contracts, client-facing documents, and online terms, participants will see how structure, hierarchy, and plain language can improve client understanding without altering legal substance.
The program also introduces international plain language standards, including ISO 24495-1 (Plain Language - Part 1: Governing Principles and Guidelines) and ISO 24495-2 (Part 2 - Legal Writing and Drafting), and explains how plain legal language extends beyond word choice to include document structure, information hierarchy, navigation, and visual presentation. The session briefly addresses how generative AI can support this work, where it adds value, and where it introduces risk.
Participants will leave with practical techniques and a simple checklist they can apply immediately in their practice.
This program is a joint production with the Law Practice Management Community of the D.C. Bar.
For more information on this program and other services offered by the Practice Management Advisory Service you may contact Daniel M. Mills or Kaitlin McGee, practice management advisors, at [email protected].
