Part 2 of 4 LPM Tech Lunch Series: Technology Driven Marketing: How Websites, SEO & Social Media Help Firms Compete For New Clients

Date & Time: Wednesday, November 15, 2017 from 12:00 pm to 1:30 pm

CLE Credit: No

Event Description
This program will provide you with tools to evaluate and improve a firm’s website presence and to leverage Social Media as a marketing tool for a Law Firm. Some of the topics that will be covered include:

• Best Practices for converting website visitors to inbound leads

• Best Practices for Optimizing your Google My Business pages

• Breaking down the meaning behind an SEO Check-Up Report & Rankings Report

• Breaking down website analytics to evaluate performance and take strategic direction

• Best practices & techniques for Social Media engagement using Blog, Facebook, Twitter & LinkedIn

Attendees can also volunteer to participate in an exercise that will provide analytics on their law firm's website. The analytic data breaks down how a website ranks for targeted keyword phrases and shows some of the reasons behind the rankings like Domain Authority, MOZ Rank, etc.The exercise will work for any size firm. To volunteer your firm's website for analysis please email your name and name of your firm to Carl Downey at by Monday, November 6 to be considered. If the firm has multiple websites, then the domain names would also be helpful. Please be aware that you are submitting your name to an outside organzer and all submissions are voluntary. Presenter will accommodate as many analyses as time permits.

Pre-registration for this program is encouraged. As always, please feel free to share this invitation with colleagues. D.C. Bar membership is not required to attend.

This in-person program is available to current law students at a discounted rate of $10.00. Please register on-site and provide proof of current law student status.

This luncheon program is sponsored by the Management, Technology and Administration Committee of the D.C. Bar Law Practice Management Community. Cosponsored by the Antitrust and Consumer Law Community, the Arts, Entertainment, Media and Sports Law Community, the Corporation, Finance and Securities Law Community, the Courts, Lawyers and the Administration of Justice Community, the Criminal Law and Individual Rights Community, the Environment, Energy and Natural Resources Community, the Estates, Trusts and Probate Law Community, the Family Law Community, the Government Contracts and Litigation Community, the Health Law Community, the International Law Community, the Intellectual Property Law Community, the Labor and Employment Law Community, the Litigation Community, the Real Estate, Housing and Land Use Community, the Taxation Community, the Tort Law Community. Food is available on a first-come, first-served basis. Doors open at 11:30 am.

**This program is available for both in-person attendance and live webinar/webcast participation. To access webinar/webcast registration, please copy and paste the following link in your web browser:

Please Note: Requests for changes to registration from in-person attendance to webinar/webcast must be made by 10:00 am the day of the event.

D.C. Bar
1101 K Street NW
Washington DC 20005
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Contact Information
Communities Office
Phone: 202-626-3463
Fax: 202-824-1877


  • Carl Downey, Downey Digital Marketing Consulting
  • Additional Speakers To Be Determined,

*Antitrust & Consumer Law Community Member $0.00
*Arts, Enter., Media & Sports Law Community Member $0.00
*CLAJ Community Member $0.00
*Corp., Finance & Security Law Community Member $0.00
*Criminal Law & Indiv. Rights Community Member $0.00
*Env., Energy & Natural Resources Community Member $0.00
*Estates, Trusts & Probate Law Community Member $0.00
*Family Law Community Member $0.00
*Gov. Contracts & Litigation Community Member $0.00
*Health Law Community Member $0.00
*Intellectual Property Law Community Member $0.00
*International Law Community Member $0.00
*Labor & Employment Law Community Member $0.00
*Litigation Community Member $0.00
*LPM Community Member $0.00
*REHLU Community Member $0.00
*Tax Community Member $0.00
*Tort Law Community Member $0.00
D.C. Bar Member $20.00
Government or Non-Profit Employee $15.00
Non-Community Member $25.00

Printable registration form