Practice Management Advisory Service

Small Firm Lunch and Learn Series

Lunch and Learn

The Practice Management Advisory Service of the D.C. Bar presents the Small Firm Lunch and Learn Series. Each program in this series will explore a topic of particular interest to members who are starting, managing, or growing law firms in the District of Columbia. Most sessions take place from noon until 2:00 p.m. at the D.C. Bar (1101 K Street, NW) and are free to Bar members and their staff. This is a brown bag event. Attendees may bring their own lunch. Beverages are served. Here is more information about each of the programs in the upcoming Lunch and Learn series.

Lunch and Learn Series Schedule: 

April 13, 2017 — A Day in the Life of a Criminal Defense Lawyer, presented by Ada Chan and Mark Rollins of the Rollins and Chan Law Firm. This session will focus on a typical day for the criminal defense lawyer in Washington, D.C., and on building a criminal practice. It will explore: the different types of criminal law practice; the basics of practice and case management; marketing, social networking and the use of search engine optimization; optimizing the use of reviews of your practice; and the production of blogs and other content.

April 20, 2017 — A Day in the Life of a Family Law Lawyerpresented by Sogand Zamani of Zamani and Associates PLLC. This session will explore a typical day for a family law lawyer building a successful practice in Washington, D.C. It will focus on the different types of family law practice, the nuts and bolts of starting the practice and the basics of practice and case management. Ways to build your business through effective marketing, social networking, using search engine optimization, gathering positive reviews and the production of blogs and other content will also be discussed.

April 27, 2017 — Growing Your Practice: The Secret to Getting More of the Right Clientspresented by Mary Ellen Hickman of Hickman Consulting Partners LLC. What does every firm need? More good clients, starting right now! By the time lunch is over, you'll know how to identify the right clients for your unique practice and exactly what steps to take to attract more of those clients. This program is useful for beginner, intermediate or advanced law firm marketing. We will discuss: 

  • How to identify the right client;
  • How to determine the best sources of those clients (based on personal experience or typical good sources of business for your particular practice area);
  • How to increase the number of good clients you get from those sources; and 
  • Whether or not you need to expand those sources.

July 6, 2017 — Low Bono for the Small Firm Lawyer, presented by Marc Borbely of the D.C.Tenants' Rights Center (DCTRC) and Steven Krieger of Steven Krieger Law PLLC. During this program, these two local attorneys will share their experiences as well as the benefits and the common pitfalls associated with low bono practice. They will also provide useful insights in to how to successfully implement alternative fee structures, how to market your low bono firm, and the technology tools used to successfully run and manage a low bono practice.

For materials from past Lunch and Learn programs click here.

To register or for more information on this program and other services offered by the Practice Management Advisory Service you may contact: Daniel M. Mills, assistant director, or Rochelle D. Washington, senior staff attorney, at