About The Bar

Washington Lawyer Advertising Rates


Black and White

Ad Size
11X
6X 3X 1X
Full Page
$4,250
$4,550 $5,000 $5,500
2/3 Page
$3,300
$3,500 $3,800 $4,000
1/2 Page
$2,500
$2,700 $3,100 $3,300
1/3 Page
$1,975
$2,175 $2,325 $2,550
1/6 Page
$1,300
$1,350 $1,500 $1,600
1/12 Page
$750
$825 $875 $950

Four Color

Ad Size
11X
6X 3X 1X
Full Page
$6,052
$6,593 $7,468 $8,034
2/3 Page
$4,841
$5,305 $5,828 $6,258
1/2 Page
$4,017
$4,378 $4,816 $5,305
1/3 Page
$3,296
$3,708 $3,914 $4,378

Premium Charges

Premium Position: 10 percent
Center Spread: 15 percent

Advertising Deadlines for 2014

Issue Publication Date Space Reservations Camera Ready Art
January December 26 November 18 December 2
February January 26 December 20 January 3
March February 24 January 21 February 3
April March 26 February 18 March 3
May April 24 March 21 April 2
June May 27 April 21 May 2
July/August July 24 June 20 June 27
September August 26 July 21 August 1
October September 25 August 18 August 29
November October 27 September 19 October 3
December November 26 October 20 November 3

Display Ad Dimensions

Width
Depth
2 Page Spread Bleed
16 3/4"
x
11 1/8"
2 Page Spread
15 1/4"
x
9 5/8"
Full Page Bleed
8 3/8"
x
11 1/8"
Full Page
7"
x
9 5/8"
Two-Thirds Page
4 5/8"
x
9 7/8"
Half-Page Horizontal
7"
x
4 5/8"
Half-Page Vertical
4 5/8"
x
7 3/8"
Third-Page Square
4 5/8"
x
4 5/8"
Third-Page Vertical
2 1/4"
x
9 7/8"
Sixth-Page Horizontal
4 5/8"
x
2 1/4"
Sixth-Page Vertical
2 1/4"
x
4 1/2"
Twelfth Page
2 1/4"
x
2 1/4"

two_pg_bleed two_pg_spread
full_pg_bleed full two_thirds half_pg_hor
half_pg_ver third_pg_sq third_pg_ver sixth_pg_hor
sixth_pg_ver twelfth    

Electronic File Requirements
The Washington Lawyer strongly encourages the use of digital files.

ELECTRONIC ADS: All files should be in Quark, InDesign, or Photoshop. Scans should be at least 300 dpi, placed in submitted file at 100%. All graphics and fonts should be changed to outlines. Preferred media are CDs or press PDFs (not screen–optimized PDFs). A SWOP standard proof must be provided. Additional charges may be incurred if these guidelines are not followed.

Any production work done by publication will be charged at the prevailing rates. There is a $150 minimum production charge

ELECTRONIC TRANSMISSION: If needed, files can be placed on our prepress service’s FTP site. For information, please contact Virgil Cotton at 202-737-4700, ext. 3268, or VCotton@dcbar.org.


Contract Policies

  • Contract covers number of issues within one year.
  • Advertisers who do not fulfill their insertion schedules will be subject to a short rate.
  • Credits earned by increasing frequency during a contract year will be applied toward future billing.
  • All advertising is subject to approval by the D.C. Bar Publications Committee based on its editorial guidelines. The committee reserves the right to reject advertising determined not to be in keeping with the publication’s standards. By submitting advertising for acceptance, the advertiser and its agency agree to indemnify and protect the publisher from loss or expense on claims or suits based upon the subject matter of such advertisements. The publisher is not responsible for advertisements omitted for any reason.
  • Rate–holder: One–sixth page.
  • Cancellations must be received in writing prior to the published space reservation deadline.
  • Any production work done by publication will be charged at the prevailing rates. There is a $150 minimum production charge.
  • First–time non–agency advertisers are required to prepay the first installment of any Insertion Order for display advertising.

Commissions and Discounts
15 percent commission to recognized agencies. Net invoice due and payable 30 days from invoice date. Bills rendered upon publication. All invoices not paid within 30 days of invoice date are subject to a service charge of 1½ percent per month (18 percent per year). Advertiser agrees to pay collection costs of delinquent accounts.

Classified advertising not subject to commission.  

Publishing Information

  • Rates effective January 1, 2013
  • Guaranteed circulation: 100,000
  • Published 11 times per year and mailed to every member of the District of Columbia Bar. Post office receipts verifying circulation are available upon request.
  • About Washington Lawyer and its Readers, visit Demographics page.

Other Advertising Opportunities
Insert rates and D.C. Bar online advertising
are available by calling 202-737-4700, ext. 3268, or advertising@dcbar.org.

For further information, please call 202-737-4700, ext. 3268 or e–mail advertising@dcbar.org.