- Black and White
- Four Color
- Covers
- Advertising Deadlines
- Mechanical Requirements
- Commissions and Discounts
- Classified Rates
- Material Accepted
- Contract Policies
- Publishing Information
- Other Advertising Opportunities
Black and White
| Ad Size | 11X |
6X | 3X | 1X |
| Full Page | $4,000 |
$4,275 | $4,700 | $5,100 |
| 2/3 Page | $3,100 |
$3,300 | $3,600 | $3,800 |
| 1/2 Page | $2,400 |
$2,600 | $2,900 | $3,100 |
| 1/3 Page | $1,850 |
$2,000 | $2,150 | $2,400 |
| 1/6 Page | $1,200 |
$1,250 | $1,400 | $1,500 |
| 1/12 Page | $700 |
$750 | $825 | $900 |
Four Color
| Ad Size | 11X |
6X | 3X | 1X |
| Full Page | $5,500 |
$6,000 | $6,800 | $7,400 |
| 2/3 Page | $4,400 |
$4,800 | $5,300 | $5,700 |
| 1/2 Page | $3,700 |
$4,000 | $4,400 | $4,800 |
| 1/3 Page | $3,000 |
$3,350 | $3,600 | $4,000 |
| Covers | |
| Page Rate +20 percent | |
| Other Charges | |
| Premium Position: | 10 percent |
| Center Spread: | 15 percent |
Advertising Deadlines for 2010
| Issue | Publication Date | Space Reservations | Camera Ready Art |
| January | December 28 | November 25 | November 30 |
| February | January 25 | December 24 | January 4 |
| March | February 22 | January 22 | January 29 |
| April | March 24 | February 19 | March 1 |
| May | April 23 | March 24 | April 2 |
| June | May 24 | April 23 | April 30 |
| July/August | June 23 | June 25 | July 2 |
| September | August 23 | July 23 | July 30 |
| October | September 24 | August 24 | August 31 |
| November | October 25 | September 24 | October 1 |
| December | November 23 | October 22 | October 29 |
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Commissions and Discounts
15 percent commission to recognized agencies. Net invoice due and payable 30 days from invoice date. Bills rendered upon publication. All invoices not paid within 30 days of invoice date are subject to a service charge of 1½ percent per month (18 percent per year). Advertiser agrees to pay collection costs of delinquent accounts. Classified advertising not subject to commission.
Material Accepted
The Washington Lawyer strongly encourages the use of digital files.
ELECTRONIC ADS: All files should be in Quark, InDesign, or Photoshop. Scans should be at least 300 dpi, placed in submitted file at 100%. All graphics and fonts should be changed to outlines. Preferred media are CDs or press PDFs (not screen-optimized PDFs). A SWOP standard proof must be provided. Additional charges may be incurred if these guidelines are not followed.
OPTIONAL MATERIALS: One screened negative with registration marks per color, same size as ad is to appear. 133- or 150-line screen, right reading emulsion side down. Four-color process not to exceed 290%. A SWOP standard proof must be provided. Additional charges may be incurred if nondigital material is provided.
ELECTRONIC TRANSMISSION: If needed, files can be placed on our prepress service’s FTP site. For information, please contact Dominick Alcid at 202-737-4700, ext. 3373, or dalcid@dcbar.org.
Contract Policies
- Contract covers number of issues within one year.
- Advertisers who do not fulfill their insertion schedules will be subject to a short rate.
- Credits earned by increasing frequency during a contract year will be applied toward future billing.
- All advertising is subject to approval by the D.C. Bar Publications Committee based on its editorial guidelines. The committee reserves the right to reject advertising determined not to be in keeping with the publication's standards. By submitting advertising for acceptance, the advertiser and its agency agree to indemnify and protect the publisher from loss or expense on claims or suits based upon the subject matter of such advertisements. The publisher is not responsible for advertisements omitted for any reason.
- Rate-holder: One-sixth page.
- Cancellations must be received in writing prior to the published space reservation deadline.
- Any production work done by publication will be charged at the prevailing rates. There is a $150 minimum production charge.
Publishing Information
- Guaranteed circulation: 90,000
- Published 11 times per year and mailed to every member of the District of Columbia Bar. Post office receipts verifying circulation are available upon request.
- Call 202-737-4700, ext. 3373, for reservations or additional information.
- Rates effective September 1, 2009
Other Advertising Opportunities
Insert rates and D.C. Bar online advertising
are available by calling 202-737-4700, ext. 3373, or advertising@dcbar.org.
To request a PDF of the rate card, e-mail lmckoy@dcbar.org.
