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D.C. Bar endorsed LPL program
 
Web Site Advertising Rates
  • Footer on Home Page (468 x 60 pixels):
    12X 6X 3X 1X
    $480 $550 $620 $700
    Please see the bottom of this page for an
    example of this size.

  • Button on Home Page (120 x up to 240 pixels):
    12X 6X 3X 1X
    $500 $750 $1,000 $1,400

Sponsorship Package
Includes coverage on the home page as well as on heavily accessed pages.

  • Footer on Home Page (468 x 60 pixels):
    12X 6X 3X 1X
    $650 $750 $875 $900
  • Button on Home Page (120 x up to 240 pixels):
    12X 6X 3X 1X
    $800 $1,100 $1,400 $1,700
  • Skyscraper (120 x 600 pixels):
    12X 6X 3X 1X
    $500 $575 $650 $750
    *Skyscraper cannot be placed on home page.

Inside Page Banners
An opportunity to be the exclusive advertiser on any inside page per position

  • Skyscraper: $400/month
  • Full Banner: $300/month
  • Button: $350/month

Specifications

  • GIF, JPG, or SWF format
  • Maximum file size: 25K banner, 8K button
  • Text alternative: 40 characters maximum

Site Traffic

  • Hits per month: 4,797,865 (total volume of hits on Web site)
  • Page views per month: 589,319 (number of screens viewed)
  • Unique visitors per month: 80,848 (each user counted only one time)
  • Visits: 223,873
  • Page views per day: 19,010
  • Average visitor session length: 17:28 minutes (total average time spent in site)
Above totals from December 2012.

Note: Twenty percent additional discount for print advertisers running at least three print ads per year in the Washington Lawyer magazine, minimum 1/3 page. Payment in advance is required. All banner advertising is agency commissionable.

For more information, contact rmobley@dcbar.org.

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