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Web Site Advertising Rates
  • Full Banner on Home Page (468 x 60 pixels):
    12X 6X 3X 1X
    $465 $525 $600 $675
    Please see the bottom of this page for an
    example of this size.

  • Button on Home Page (120 x 60 pixels):
    12X 6X 3X 1X
    $155 $175 $200 $225

Sponsorship Package
Includes coverage on the home page as well as on heavily accessed pages within (minimum of 5 pages of the top 20 percent most visited pages). Limited availability.

  • Full Banner on Home Page (468 x 60 pixels):
    12X 6X 3X 1X
    $620 $700 $800 $875
  • Button on Home Page (120 x 60 pixels):
    12X 6X 3X 1X
    $310 $350 $400 $440
  • Skyscraper (120 x 600 pixels):
    12X 6X 3X 1X
    $200 $215 $250 $280
    Skyscraper cannot be placed on home page.

Inside Page Banners

  • Skyscraper: $250/month
  • Full Banner: $225/month
  • Button: $185/month

Specifications

  • GIF, JPG, or SWF format
  • Maximum file size: 25K banner, 8K button
  • Text alternative: 40 characters maximum

Site Traffic

  • Hits per month: 4,403,038 (total volume of hits on Web site)
  • Hits per day: 146,767
  • Unique visitors per month: 41,655 (each user counted only one time)
  • Page views per month: 739,159 (number of screens viewed)
  • Page views per day: 24,638
  • Average visitor session length: 11.35 minutes (total average time spent in site)
Above totals from November 2007.

Note: Twenty percent additional discount for print advertisers running at least three print ads per year in the Washington Lawyer magazine, minimum 1/3 page. Payment in advance is required. All banner advertising is agency commissionable.

For more information, contact lmckoy@dcbar.org.

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