• Full Banner on Home Page (468 x 60 pixels):
  

  12X	6X	3X	1X
  $465	$525	$600	$675

  Please see the bottom of this page for an
  example of this size.
  
  
• Button on Home Page (120 x 60 pixels):
  

  12X	6X	3X	1X
  $155	$175	$200	$225

  

Sponsorship Package
Includes coverage on the home page as well as on heavily accessed pages within (minimum of 5 pages of the top 20 percent most visited pages). Limited availability.

• Full Banner on Home Page (468 x 60 pixels):
  

  12X	6X	3X	1X
  $620	$700	$800	$875

• Button on Home Page (120 x 60 pixels):
  

  12X	6X	3X	1X
  $310	$350	$400	$440

• Skyscraper (120 x 600 pixels):
  

  12X	6X	3X	1X
  $200	$215	$250	$280

  Skyscraper cannot be placed on home page.

Inside Page Banners

• Skyscraper: $250/month
• Full Banner: $225/month
• Button: $185/month

Specifications

• GIF, JPG, or SWF format
• Maximum file size: 25K banner, 8K button
• Text alternative: 40 characters maximum

Site Traffic

• Hits per month: 4,403,038 (total volume of hits on Web site)
• Hits per day: 146,767
• Unique visitors per month: 41,655 (each user counted only one time)
• Page views per month: 739,159 (number of screens viewed)
• Page views per day: 24,638
• Average visitor session length: 11.35 minutes (total average time spent in site)

Above totals from November 2007.

Note: Twenty percent additional discount for print advertisers running at least three print ads per year in the Washington Lawyer magazine, minimum 1/3 page. Payment in advance is required. All banner advertising is agency commissionable.

For more information, contact lmckoy@dcbar.org.