Advertising Standards for D.C. Bar Publications
- All advertising is subject to the approval of the D.C. Bar. The
D.C. Bar reserves the right to reject any advertising that it determines
is inconsistent with the purposes and policies of the D.C. Bar or
with these advertising standards for D.C. Bar publications. The decision
of the D.C. Bar on whether to accept advertising will be final and
- The purposes of the D.C. Bar include assisting the District of
Columbia Court of Appeals in carrying on and improving the administration
of justice; fostering and maintaining high ideals of integrity, learning,
competence and public service, and high standards of conduct on the
part of its members; safeguarding the proper professional interests
of its members; providing a forum for the discussion of subjects
pertaining to the practice of law, the science of jurisprudence and
law reform, and the relations of the Bar to the public; and the publication
of information relating to these matters. D.C. Bar Rule I § 2.
In addition, the D.C. Bar supports efforts
to eliminate discrimination against individuals or groups based on
race, color, religion, national origin, sex, age, marital status,
sexual orientation, family responsibility or physical handicap, and
to enhance the status of women and minorities in the profession.
See D.C. Rules of Professional Conduct, Rule 9.1; Final Report
of the Task Force on Racial and Ethnic Bias and Task Force on Gender
Bias in the Courts (May 1992).
Through its publications, the D.C. Bar seeks
to advance these purposes and policies and otherwise to serve the
professional needs and enhance the professional lives of its members.
- The D.C. Bar has determined that publication of advertisements
for products and services in Bar publications may imply the endorsement,
support or approval of such products and services, and hence will
consider that implication in determining whether or not proposed
advertising will be accepted. If accepted, advertising which implies
the Bar's endorsement, recommendation, support, or approval shall
include a disclaimer which indicates that the product or service
is not endorsed, recommended, supported, or approved by the D.C.
- The D.C. Bar reserves the right to reject advertising that it
determines is inconsistent with the professional character of its
publications. As a matter of policy, the following advertising shall
not be accepted:
- Advertising for products or services that are illegal or whose
movement in interstate commerce is illegal. Advertising for contests,
lotteries, or the offering of prizes based on chance.
- Advertising for alcoholic beverages, tobacco products, or firearms.
- Advertising by or on behalf of political candidates at any
level, including, but not limited to, D.C. Bar positions.
- Advertising advocating positions on political or social issues.
- Advertising is not accepted by which the advertiser violates or
may enable another to violate the District of Columbia Rules of Professional
Conduct or the District of Columbia Code of Judicial Conduct.
- Advertising that, on its face, is false or misleading to the "reasonable
reader" of D.C. Bar publications and advertising copy for which the
advertiser cannot provide factual substantiation or legal authorization
in a form satisfactory to the D.C. Bar shall not be accepted.
- Advertising shall not in subject matter, content, material, or
design jeopardize the mailing status of the publication in which
it appears, and such advertising shall not be accepted. The publisher
reserves the right to obtain clearance from the U.S. Postal Service.
- Classified advertising is limited to the following matters: lawyer
employment opportunities; employment wanted; referral of legal work;
sale of used law books; sale of law office equipment or furnishings;
law office rental opportunities; and professional services that will
assist an attorney with the practice of law. Generalized advertising
of all other professional services to lawyers that cannot qualify
under this standard of advertising must be purchased at regular display
- No unpaid advertising space will be provided for public service
or other advertising except advertising for products and services
of the D.C. Bar, or D.C. Bar-generated advertising of D.C. Bar-sponsored
products or services. Such advertising shall be published on a space-available
- Discounted advertising will be provided to:
- D.C. voluntary bar associations as reflected on a list maintained
by the D.C. Bar Executive Office. Such organizations are entitled
to a 50 percent discount on display advertising space.
- Entities that offer products or services as part of D.C. Bar
member benefits programs. With respect to those products or services,
such entities are entitled to the six-time advertising rate for
any number of advertisements they purchase. These entities are
also entitled to the full-page advertising rate for any bind-in
or blow-in advertisements purchased in the Washington Lawyer.
- If an advertisement offers the sale of a product by mail order,
the D.C. Bar reserves the right to examine the product a purchaser
will receive. Examination of the product or publication of the advertisement
does not constitute a guarantee or warranty of the product nor the
endorsement, recommendation, support, or approval of the product
by the D.C. Bar.
- The advertiser shall protect and indemnify the D.C. Bar against
any and all liability, loss, or expense arising from the publication
of the advertiser's advertisement.
- The D.C. Bar shall not be liable for failure to furnish advertising
space or to publish any advertisement due to strikes, labor disputes,
government action, act of God, war, fire, breakdown of equipment,
or any other circumstances beyond the control of the D.C. Bar.