Pro bono cases are included in reports about
A number of the firms we spoke with had newsletters that highlight
aspects of the firm’s pro bono programs. Some firms distribute
these materials in hard copy, and find them to be attractive for marketing
to clients and presenting the firm to potential recruits; others use
a firm-specific intranet, or web site to publicize accomplishments.
Firms tended to use the same kind of platform used by the firm to
advertise or publicize its other work.
Several of the firms we spoke with took additional steps to ensure
that lawyers were aware of the firm’s pro bono program. One
firm includes an element in associate evaluations addressing whether
the associate met the minimum number of hours of pro bono legal
work set out in the firm policy. Associates that have not met this
target are asked to meet with the firm’s pro bono counsel
to develop a plan to meet it in the coming year. Another firm has
an annual orientation on pro bono for new attorneys—attendance
is also required for any lawyer who has not met the pro bono target
that year. Another firm expects its new lawyers to take on at least
one case beginning six months after arriving at the firm.