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Lawyer Marketing: An Ethics Guide 2012

Time: Monday, December 10, 2012 from 6:00 pm to 8:15 pm
Description

Credit: 2.0 Ethics Credit Hours

Description: This interactive program will use hypotheticals to cover various topics involved in lawyer marketing, including:

Constitutional issues

The risks of law firms “associating” with other firms, engaging in referral arrangements, or creating law-related subsidiaries

Permissible law firm names (including trade and domain names)

Advertising using new technology

The use in law firm advertisements of fictional depictions, testimonials, and comparisons with other firms

Individual lawyer marketing issues, including the use of honorary titles, descriptions of past successes, and areas of practice

Different state rules governing direct mail marketing and solicitation

The applicability of solicitation rules to online marketing.

D.C. Bar Legal Ethics Counsel also will be on hand at the program to highlight specific D.C. ethics issues.

Location
D.C. Bar Conference Center
1101 K Street NW
(Nearest Metro Stop: Metro Center 12th Street)
Washington DC 20005
Contact
CLE Program 202-626-3488
Speakers
Thomas Spahn, McGuireWoods LLP
CLE Credit
Yes
Cost
Corporation, Finance and Securities Law Section $89.00
Courts, Lawyers and the Administration of Justice $89.00
Criminal Law and Individual Rights Section $89.00
D.C. Bar Members $99.00
Government Attorneys $109.00
Law Practice Management $89.00
Litigation Section $89.00
Others $129.00
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