Ideas to Market Your Practice
- Public Speaking
-
- Create a seminar to present to community groups or places of
worship about elder law issues or estate planning
- Create a seminar to present to women’s groups about divorce
or retirement
- Showcase your expertise by speaking at a bar association seminar
- Cultivate media sources to be their “go-to” legal
expert
- Hold a seminar about immigration at a local community center
- Host a radio or cable television program covering legal issues
- Articles
-
- Write a law column appearing regularly in a local newspaper
- Write articles for trade publications targeted at industries/business
you serve
- Write articles in bar publications or other legal profession
publications
- Advertising
-
- Advertise in newspapers and/or trade publications
- Purchase a yellow pages ad (be sure to do research prior to
buying)
- Consider cable television advertising
- Networking
-
- Become involved in bar activities to meet other lawyers (referral
sources)
- Join trade/business organizations related to the clients you
serve
- Always carry business cards to exchange on appropriate occasions
- Develop a five-second sound bite to introduce yourself to potential
clients
- At least twice a month take a referral source (friend, colleague
or client) to lunch
- Walk your neighborhood and greet other local merchants
- Direct Mail and Correspondence
-
- Send greeting cards to clients during the holidays
- Send announcements about your practice to clients, family and
friends
- Send copies of your published articles to clients, family and
friends
- Send copies of articles on topics that are of legal interest
to your clients
- Internet-based Options
-
- Join a professionally-based discussion group to meet referral
sources and potential clients
- Create a simple, but professional web site for your practice
- Contribute to “advice” web sites, but be very careful
about your ethical responsibilities.
Back to The Fundamentals of Marketing Your
Solo Practice
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