Practice Management Advisory Service

Small Firm Lunch and Learn Series

Lunch and Learn


The Practice Management Advisory Service of the D.C. Bar presents the Small Firm Lunch and Learn Series. Each program in this series will explore a topic of particular interest to members who are starting, managing, or growing law firms in the District of Columbia. Most sessions take place from noon until 2:00 p.m. at the D.C. Bar (1101 K Street, NW) and are free to Bar members and their staff. This is a brown bag event. Attendees may bring their own lunch. Beverages are served. Here is more information about each of the programs in the upcoming Lunch and Learn series.

Lunch and Learn Series Schedule: 

July 6, 2017 — Low Bono for the Small Firm Lawyer, presented by Marc Borbely of the D.C.Tenants' Rights Center (DCTRC) and Steven Krieger of Steven Krieger Law PLLC. During this program, these two local attorneys will share their experiences as well as the benefits and the common pitfalls associated with low bono practice. They will also provide useful insights in to how to successfully implement alternative fee structures, how to market your low bono firm, and the technology tools used to successfully run and manage a low bono practice.

July 27, 2017 — Help, I Have No Time for Marketing!, led by business and marketing strategist Mary Ellen Hickman of Hickman Consulting Partners. It can be challenging to choose the right marketing for your practice. During this session, we'll discuss which marketing activities work best for different types of law firms and which take the least amount of time and money. If your marketing activities are already working well, we'll talk through the easiest ways to make them work even better; how to optimize current marketing activities, including what to cut and what to keep; and how to measure whether or not your marketing is working. For those who are just beginning marketing efforts, we'll outline exactly how to get started, fast.

August 10, 2017 — Why Isn't My Practice Making More Money, led by business and marketing strategist Mary Ellen Hickman of Hickman Consulting Partners. If you're not satisfied with your firm's profitability – or your take home pay – we'll show you where to find the best opportunities to increase revenue and lower costs. We'll discuss how to identify the key obstacles to higher profitability, whether in operations, finance, or sales and marketing. Then, we'll turn to where and how to cut marketing costs while improving the results of marketing activities. You'll leave with a practical plan to significantly increase profitability this year.

For materials from past Lunch and Learn programs click here.

To register or for more information on this program and other services offered by the Practice Management Advisory Service you may contact: Daniel M. Mills, assistant director, or Rochelle D. Washington, senior staff attorney, at lunchandlearn@dcbar.org.