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How to Create a Unique Brand

January 3, 2018

D.C. Bar Communities

In a sea of legal providers, does your firm stand out? How can you best differentiate yourself to attract new clients? Find out at the D.C. Bar Communities program “Establishing a Unique Brand as a Legal Professional” on Tuesday, January 9.

Global marketing expert, Dave Wakeman, principal at the Wakeman Consulting Group, will be leading this business development series on corporate branding.

“As lawyers, it can often feel unseemly to think of yourself as a brand or to think about marketing your services like other professionals,” says Wakeman. “But in today's business environment, the need to differentiate yourself and create a unique vision of quality for your business is more important than ever. In learning to brand yourself more effectively, you can begin to take the steps you need to stand out in the market and to build towards greater success for your firm and yourself.”

Branding, says Wakeman, is about being unique in what you offer and finding ways you can add value to your community.

This session will cover:

  • Why lawyers desperately need a brand

  • How to use what you already do as the foundation of your brand

  • Using a brand as a business attraction

  • The best tools and techniques to brand you and your business

  • Myths of branding

  • Becoming known for your ideas and your knowledge

  • How to keep your brand fresh

The program is part of the Law Practice Management Business Development series. It will be held from 5:30 – 7:30 p.m. at 1101 K Street, NW.

Register today!