About the Bar

Washington Lawyer Advertising Rates


Four Color

Ad Size
12X
6X 3X 1X
Full Page
$5,700
$5,925 $6,275 $6,525
1/2 Page
$3,375
$3,915 $4,125 $4,350
1/3 Page
$2,095
$2,375 $2,650 $2,995




Cover:Page rate + 20%
Premium Position: 10 percent
Center Spread: 15 percent

Advertising Deadlines for 2017

Issue Publication Date Space Reservations Camera Ready Art
January January 6 November 21 November 30
February February 7 December 20 December 29
March March 7 January 20 January 31
April April 6 February 21 February 28
May May 5 March 20 March 31
June June 6 April 21 April 28
July July 6 May 20 May 31
AugustAugust 7June 21June 30
SeptemberSeptember 6 July 21 July 31
OctoberOctober 6 August 21 August 31
November November 6 September 20 September 29
December December 6 October 20 October 31

Display Ad Dimensions

Width
Depth
2 Page Spread*
16.75"
x
10.5"
Full Page*
8.375"
x
10.5"
Half-Page Horizontal
7.0"
x
4.4"
Half-Page Vertical
3.45"
x
9.0"
Third-Page Vertical 2.25" x 9"

*Please add 1/8" to final size for full bleeds.

Washington Lawyer ad sizes 2016


Electronic File Requirements
The Washington Lawyer strongly encourages the use of digital files.

ELECTRONIC ADS: All files should be in Quark, InDesign, or Photoshop. Scans should be at least 300 dpi, placed in submitted file at 100%. All graphics and fonts should be changed to outlines. Preferred media are CDs or press PDFs (not screen-optimized PDFs). A SWOP standard proof must be provided. Additional charges may be incurred if these guidelines are not followed.

Any production work done by publication will be charged at the prevailing rates. There is a $150 minimum production charge

ELECTRONIC TRANSMISSION: If needed, files can be placed on our prepress service’s FTP site. For information, please contact Virgil Cotton at 202-737-4700, ext. 3268, or VCotton@dcbar.org.


Contract Policies

  • Contract covers number of issues within one year.
  • Advertisers who do not fulfill their insertion schedules will be subject to a short rate.
  • Credits earned by increasing frequency during a contract year will be applied toward future billing.
  • All advertising is subject to approval by the D.C. Bar Publications Committee based on its editorial guidelines. The committee reserves the right to reject advertising determined not to be in keeping with the publication’s standards. By submitting advertising for acceptance, the advertiser and its agency agree to indemnify and protect the publisher from loss or expense on claims or suits based upon the subject matter of such advertisements. The publisher is not responsible for advertisements omitted for any reason.
  • Rate-holder: One-third page.
  • Cancellations must be received in writing prior to the published space reservation deadline.
  • Any production work done by publication will be charged at the prevailing rates. There is a $150 minimum production charge.
  • First-time non-agency advertisers are required to prepay the first installment of any Insertion Order for display advertising.

Commissions and Discounts
15 percent commission to recognized agencies. Net invoice due and payable 30 days from invoice date. Bills rendered upon publication. All invoices not paid within 30 days of invoice date are subject to a service charge of 1½ percent per month (18 percent per year). Advertiser agrees to pay collection costs of delinquent accounts.

Classified advertising not subject to commission.  

Publishing Information

  • Rates effective January 1, 2017
  • Guaranteed circulation: 102,000
  • Published 12 times per year and mailed to every member of the District of Columbia Bar. Post office receipts verifying circulation are available upon request.

Other Advertising Opportunities
Insert rates and D.C. Bar online advertising
are available by calling 202-737-4700, ext. 3268, or advertising@dcbar.org.

For further information, please call 202-737-4700, ext. 3268 or e-mail advertising@dcbar.org.